To promote the highest professional standards amongst Agriculture journalists, communicators, photographers, and all others, who are associated with farming and related subjects. The aim is to provide everyone with a common forum through business meetings and social activities and help create opportunities to interact with eminent people and get to learn more about the agriculture industry.

Agriculture is evolving industry in India that provides the most basic needs to the nation - food, fibre and energy, necessary for a growing population. In our country, farmers play a key role in maintaining the Indian economy. Providing helpful information from worldwide to the Indian farmers, agriculture journalism is an important aspect. The association is all set to educate and train the Agri journalism aspirants for a better career in the agriculture sector.